SLHTA Members Brace for Slow Season

Thursday, Aug 15

T

he tourism industry is now moving into the annual slower season, which includes the months of September and October.

The slow season is marked by a contraction in airlift and lower occupancy levels. This period is not unique to Saint Lucia but is also experienced by numerous islands in the region.

During this time contraction in staffing levels and layoffs are not unusual due to low occupancy and/or temporary closure.

Many hotels and villas make strategic use of the slower season to undertake important refurbishments and upgrades, ensuring they are well-prepared to continue delivering world class service in the upcoming peak season.

Seven SLHTA member hotels, with a total room stock of 1032, will be closed at some point during the slow season to carry out refurbishments.

This accounts for 20% of the SLHTA member room stock. This will also have a consequential impact on tourism service providers (restaurants, transportation and tours etc).

SLHTA CEO Noorani Azeez says the industry continues to remain vibrant despite the downturn in activity.

Despite the fact that the slower season is approaching, there is still much excitement in the industry. With upgrades to existing properties and new investments on the horizon, Saint Lucia’s tourism industry will continue to be enhanced,” he said.

During this time, Azeez adds, the SLHTA will be anticipating the resumption of services for the winter season.

These developments are a testament to the confidence investors and stakeholders have in Saint Lucia’s potential. The SLHTA eagerly anticipates another fantastic Winter Season, during which thousands of visitors will continue to be inspired by Saint Lucia’s friendly people, breathtaking landscapes and memorable experiences.”