With more than 150 yachts set to arrive, key partners say the ARC has become one of the country’s most powerful tools for expanding its tourism reach, strengthening regional ties, and driving real economic activity across communities.

Speaking at a recent sponsor engagement event, representatives from the World Cruising Club, the Saint Lucia Tourism Authority, and IGY Rodney Bay Marina emphasized the ARC’s role in positioning Saint Lucia as a world-class destination for sailing, adventure and cultural travel.

Peta Cozier, representing the World Cruising Club, described the ARC as a powerful moment of arrival, one defined by achievement, hospitality and community.

“After crossing 2,700 nautical miles of open Atlantic, our participants are ready to celebrate, and it is Saint Lucia that gives them that sense of homecoming,” Cozier said. “Our sponsors help us stage an unforgettable experience. Without them, it would be very difficult to maintain the standard of welcome we are known for.”

Cozier noted that this year’s rally will see close to 1,000 sailors from 38 countries, staying in Saint Lucia for up to two weeks, bringing direct economic benefits to marinas, hotels, restaurants, shops and service providers.

Chris Gustave of the Saint Lucia Tourism Authority highlighted the ARC’s role in international branding and repeat visitation.

“The ARC is more than a race, it is a global story of courage, adventure and connection,” Gustave said. “That story ends here, year after year, because Saint Lucia delivers not just scenery, but meaningful hospitality and cultural warmth.”

He stressed that sponsor partnerships are central to ensuring that Saint Lucia’s tourism product remains competitive:

“Your investment helps create the kind of world-class visitor experience that leads to return travel, positive global visibility, and real economic advantages for local communities.”

Shawn Deveaux, General Manager of IGY Rodney Bay Marina, encouraged sponsors and tourism stakeholders to view the ARC not only through a Saint Lucian lens, but as part of a broader Caribbean network.

“The ARC does not end here,” Deveaux explained. “These sailors continue cruising to other islands. They refuel, dine, bank, and explore across the region. The benefits ripple outward.”

IGY’s partnership with World Cruising Club has expanded to additional Caribbean host ports, something he urged other stakeholders to consider:

“Think beyond a single arrival moment. When sponsors support the ARC, they support regional tourism growth. This is a long-term brand-building opportunity, not just an event.”

The speakers collectively underscored that the ARC succeeds because of collaboration, public and private sectors working together to deliver a destination experience that continues to stand out in the global sailing world.

As ARC crews set sail across the Atlantic later this month, Saint Lucia’s message is clear: