The event aims to educate athletes, coaches, and sporting clubs on how to protect their names, images, and innovations while maximising economic opportunities.

Carol Simpson, Officer in Charge of the Intellectual Property and Sports Package, explained the rationale behind the initiative.

“When the athlete goes on the field or performs, some will see that as entertainment, and we’re saying it is much more than that. It is an asset,” Simpson said.

Simpson adds that athletes bring their personal brands and images to the sporting arena, and this potential should be better regulated.

“These athletes are bringing their own unique brand to the field or to the game of play. Their names have become very powerful. Julien Alfred, her name is now international, and she’s recognised globally. The idea is for her to build the brand, build what is unique for Julien Alfred and others like her, so that they then can commercialise it and also benefit economically from it while the world is enjoying what they bring to sports.”

Sports Minister Kenson Casimir underscored the importance of the programme for Saint Lucia’s growing professional sports sector.

“It becomes an avenue to get sustained value for what they are putting out there, receive finances based on their images being used, and benefit from the activities they are involved in. We felt it was very critical to have this activity over the next two days for our young athlete,” he said.

Julianna Alfred, Permanent Secretary in the Attorney General’s Chambers, added, “When people hear about intellectual property, it seems very technical because you’re speaking about things like trademarks, patents, copyrights. What does that really mean for an athlete? What is the value of knowing about copyright as an athlete?”

The conference highlights a growing recognition that athletes are not only performers but also brand owners whose intellectual property, if properly managed, can provide long-term financial security and global exposure.