Fontenelle’s appointment is expected to herald a new era of strategic innovation and global marketing prowess for St. Kitts, capitalizing on her extensive experience and visionary leadership.

Marsha T. Henderson, St. Kitts’ Minister of Tourism, lauded Fontenelle’s appointment, highlighting her transformative impact on tourism organizations.

“The wealth of experience Ms. Fontenelle-Clarke brings to the table, particularly in Caribbean travel and the romance market, is truly admirable. Her innovative strategies and collaborative partnerships are expected to elevate St. Kitts’ tourism to new heights,” said Henderson.

Fontenelle is no stranger to transforming tourism landscapes. With over 25 years of expertise in the tourism and event management sector, she has been a formidable force in Caribbean travel and the romance market. Her prior role as CEO of Travel Advisors Selling the Caribbean, a thriving Facebook-based agency group, saw her navigating the post-pandemic travel recovery with exceptional skill.

In her new role, Fontenelle will spearhead international marketing efforts for St. Kitts, focusing on strengthening travel trade and airline relationships. She is tasked with formulating strategic plans across earned, paid, and owned media, while fostering lucrative partnerships and facilitating stakeholder communication. Her leadership is anticipated to drive high demand for St. Kitts among air and cruise passengers, significantly boosting the island’s tourism sector.